These displays were not some cheapo styrofoam ones with glitter & shiny paper.
What we're talking about here is the kind of level that you can find in Disneyland, with animated lights & moving parts. It's the state of the art meets technology.
This is the kind of display that really draws you into their world, that makes you really believe that they exist for that moment.
If you show this to the tribes in South America, they'll probably think that they're real & use their blowpipes on Santa & the elves.
These window display shows are usually adapted from books for children.
This year, it's about how Santa Really Works. At first I thought OMG someone was actually trying to reveal the non-existence of Santa Clause to Australian kids, that how the whole Santa myth really works was that they actually got their presents from their parents!